Introduction

Merlin helps you deeply understand your audience and test ideas at speed and scale.

Built on Electric Twin’s behavioural simulation engine, you can create different audiences within the population, understand their needs, and test your decisions before launch: from which markets to expand to and products to offer, all the way down to pricing and which campaign assets will work best.

Start here

If this is your first time in Merlin, do Your first study before anything else: ask a survey question, save an audience from the answers, run a focus group with that group.

Your first study

Ask a survey question, save an audience from the answers, run a focus group.

Capabilities Merlin has

Plot seed data

Chart a question already in your data, and click answers to save an audience.

Ask survey questions

Put questions to your target audience and get results in seconds.

Create custom audience segments

Identify exactly who most wants your offering, and analyse what makes them distinctive.

Run focus groups

Explore the 'why' behind responses.

How far to trust a result

Merlin predicts how a modelled audience is likely to respond, and every survey result carries a grade telling you how much weight to put on it. The Trust centre covers how Merlin works, how it is tested, where its limits are, and how to present a result without overclaiming.